Mr. Puneesh Mehra, Founder and Managing Director of One Up Trade Pvt Ltd, is not one to be accused of treading the beaten path. His entrepreneurial work spanning 22 years is a shining testament of the rewards of groundbreaking thought, innovative planning, and bold action.  A proactive and results-driven professional, he has transcended previously unsurpassed challenges and pushed impenetrable boundaries to achieve success where others have failed. In fact, he has always sought opportunities to not only accept and conquer challenges most would shy away from, but to strive towards goals that seem improbable and even impossible to achieve.

Puneesh established Ad-Advantage Media Pvt Ltd, a media and advertising agency, in 2001. His penchant for perfection drove him to gain an in-depth and exhaustive knowledge of media ownership, media selling, content development and distribution, which held him in good stead as he led the company to become one of the forerunners in the industry. Seven years of untiring diligence cemented the success of Ad-Advantage, and he was then ready to move on to something even bigger and more challenging; he had not yet found his Everest.

For one who is most comfortable in unchartered territory, his next move could only be unprecedented and revolutionary: 2007 marked the birth of Puneesh’s most ambitious and indeed most rewarding venture, One Up Trade Pvt Ltd. The concept of ‘Reciprocal Trade’ excited Puneesh, his sharp business acumen allowed him to recognize the magnitude of the potential it held in India. He understood that the lack of any credible player in the market was an advantage rather than a warning to stay away. An ingenious catalyst, he has powered the business ground-up successfully with his strategic and creative prowess complemented perfectly by his ability to execute flawlessly. He has the distinction of growing the business exponentially and making it India’s largest and most trusted ‘Reciprocal Trade’ company.